Littal Shemer Haim

People Analytics, HR Data Strategy, Organizational Research – Consultant, Mentor, Speaker, Influencer

The Spectrum between People and Business

Who is Littal Shemer Haim?

Littal is an eternal student, data scientist, business consultant, writer, and photographer artist. Her +25 years of professional experience validate the benefit of different domains of interest and constant learning, which led her to impact people and organizations creatively. Read more about her activities today and in the past.

"When I started this journey, I chose my cranes photograph for the website head. Cranes are a great metaphor: Always on a roaming, with large flocks, dynamic roles and inter-dependencies. Just like people in organizations, who are on their journey to data-driven carriers. I had my career path in my mind, when I wrote “data makes you fly", but also others who embrace analytics. Eventually, the metaphor transformed to a logo, in which wings are data points and networks."

Why Littalics?

It started as @Littalics on Twitter and Facebook, a nick name referred to #Analytics, #Statistics, #Info-graphics, #Ethics and all other hash tags ended with *ics, that Littal shared, about People, data, and Future of Work. Eventually people started to recognize Littal off-line as Littalics, and so, it became a domain name. 


Working with Executives and work-tech players to transform organizations, create innovative solutions, and leverage perspectives on data, people, and work.

Self-driven researcher and entrepreneur, who initiated and managed multidisciplinary projects and creative ventures. An autodidact in wide-ranging fields of interest.

Master of Business Administration (M.B.A), B.A Economics & Management, Data Science Certificates, B.A Psychology, Positive Psychology.


Littal consults executives to improve business performance, create competitive advantage and growth through insights from people data. She is considered the first thought leader in Israel in People Analytics. Her unique voice is prominent in keynote speaking, learning programs and mentoring, in Israel and Globally.

I see my whole career on a spectrum between People and Business, and the domain of People Analytics mediates between these two poles. Every transaction between people and organizations can be revealed through data.


Littal’s multidisciplinary experience in the last +25 years includes five distinctive chapters: People Analytics & Workforce Data Strategy, Applied Research & Entrepreneur, Employee in Research Organizations, Employee in the fields of Economics and Finance, and Creative Ventures & Activities. Expand lines in each chapter to explore more.

People Analytics, HR Data Strategy (2016-2022)

People Analytics, HR Data Strategy (2016-2022)

Littal brings Data Science into HR activities, to guide organizations to base decision-making about people on data. Her vast experience in applied research, keen usage of statistical modeling, constant exposure to HR-tech, and genuine interest in people’s lives and the future of work, all led her to focus nowadays on People Analytics, HR Data Strategy, and Organizational Research. Some of her recent clients in these domains include Strauss, Castro, GIA, and more.

The People Analytics Journey - Courses (2019-2022)

Littal offers HR leaders training programs in the domain of People Analytics and HR-tech. Among participants in her classes were HR professionals from global and local organizations such as Adama, Align Technology, Amdocs, Bank of Israel, Castro, Commtact, Compugen, ECI, Essence Group, eToro, Fiverr, Galor Systems, Gemida Cell, Gett, Glassbox, Here, ICL Group, IronSource, Israel Electric Corporation, Kaltura, Kornit Digital, Mekorot, MSD, Next Insurance, Nova, NSO, Plarium, Random logic (888), Sanmina, SBtech, Schindler, Shamir, Sisense, SparkBeyond, Spiral Solutions, SQLink, Strauss Water, Technion, Tikal, Toga Networks, Webpals, Yotpo, Zerto, and many more.

Speaker: conferences, professional events (2017-2022)

Littal enjoys keynote speaking, in a variety of conferences and professional events, in Israel and globally, where she shares her knowledge and experience in People Analytics, HR Data Strategy, and Organizational Research. Find Littal’s list of recent speaking opportunities. Littal is also frequently invited to speak at internal company events. Recently, she offered lectures to organizations such as Amdocs, Clalit, ClickTale, Gett, IDF, IEC, Kornit, Plarium, Sisense, Spiral Solutions.

People Analytics Consultant, Gloat (2018-2019)

Gloat is a revolutionary AI that guide the careers of a connected generation. The company use real time data to uncover new paths and career opportunities, and help people pursuing them. Littal joined Gloat as a consultant, and contributed in strategic thinking and business development related to products in the domain of Internal Mobility.

Applied Researcher and Entrepreneur (2002-2015)

Applied Research (2002-2015)

Owner of research agency, Littal supported organizations in the processes of data collection and analysis, assisting in creating comprehensions and insights that lead to effective decision making and actions. She gained invaluable experience in conducting and managing organizational research, marketing research and user experience research. Littal have implemented both qualitative and quantitative research methodologies, either directly within client’s projects or in cooperation and sub-contraction with consulting firms and technological solution suppliers. She has  conducted research projects in a wide range of sectors: high-tech, finance, communications, retail and services. Her clients in Israel included: Ikea, Ituran, El-op, Mayer Cars, Mekorot, Hadassah Medical Center, Ministry of Trade and Industry, Nesher, Kidum, and many others.

Samsung, center UX America (2011-2013)

Contractor and independent Consultant, Littal supported Samsung Mobile (UX center America) in the process of exploring Israeli technology companies and research centers, and established relations with relevant executives in Israel, for collaboration with Samsung UX lab. She spotted trends and provided insights for Samsung Mobile UX roadmap.

Genius, IBM-SPSS representatives in Israel (2007-2010)

Lecturer, Littal guided corporate analysts to use IBM-SPSS software modules, in order to analytically deal with business questions. Her lectures included Statistics fundamentals, research methods, data analysis practices, and other analytical skills needed to solve business issues and challenges.

Nimanix, Internet venture (2006-2008)

Partner in development of Prediction Markets platform. The company operated an exchange for trading forecasts and predictions, a “wisdom of crowds” application that made to be a substitute to public opinion polls and surveys. Alongside the research aspect of her role, Littal worked vigorously to promote the venture in the media

Employee in Research Organizations (1998-2002)

Senior Researcher, Geo-cartography (2001-2002)

Littal conducted marketing research, including: planning research methodologies (samples, field works, etc.), writing research tools (questionnaires, guidelines, etc.), supervising implementation of statistical analysis and recommendations in research findings reports, maintaining ongoing relationships with clients, giving presentations, being involved in strategic thinking, and training young researchers.

Deputy Head, Quantitative, Admati RI (2000-2001)

Littal specialized in marketing research. The position included: writing research proposals, planning research methodologies, drafting questionnaires, supervising survey field works, supervising statistical analysis, writing reports, raising conclusions and recommendations and presenting them to clients, actively managing a researcher team and guiding young researchers. She was exposed to many industry sectors, ranging from consumer products to the computing and Internet products, and maintained contacts with leading companies in these areas, in Israel and abroad.

Research Assistant, Psychiatry Shiba Hospital (1998-1999)

While studying psychology, Littal was a Research Assistant of the psychiatric department director. Her job included carrying out patient clinical assessments, collecting medical and psychological data, conducting statistical analysis, consulting psychiatrists in statistical issues, and coordinating several researches.

Employee in Economics and Finance (1995-2000)

Finance Manager, ELEM Youth in Distress (1999-2000)

Finance Manager in a growing organization, which has at the time 80 employees and 400 volunteers, and approximately 30 million NIS annual budget. Littal’s responsibility included: budgeting, managing relations with financial institutions and suppliers, billing, payments, employee compensation and benefits, supervising the accounting and financial reporting. She  also contributed, as a finance manager, in implementing and developing the organizations’ financial management tools.

Economist, Corporate Division, Bank Tefahot (1996-1998)

As an Economist, Littal specialized in financing construction projects. She maintained contacts with the divisions’ clients, controlled budgets and cash flows of projects, conducted various feasibility tests, and prepared reports and documents, which were used by the bank’s management in decision making. A year later, Littal was appointed assistant of the division director, for planning and computing. She was in charge of the implementation of a new computer systems. She  analyzed team work processes and recommended change in practices, which would be defined in future information system and financial reports.

Banker, First Direct, Bank Leumi (1995-1996)

Littal worked as a Banker, offering private banking services. The basic tools she acquired helped me a lot in later roles as an economist and as Finance manager. Littal joined the organization shortly after it was established, at a time when direct banking system was in its infancy. She contributed to work process design and to various marketing initiatives, as a peer in development teams.

Creative Ventures and Activities (2009-2022)

Therapeutic Photography (2012-2015)

Littal developed a therapeutic photography method, based on the principles of positive psychology, in which she taught how to observe, identify opportunities, mold abilities and identity, and produce happiness. She validated the new method in private learning sessions, conducted lectures, e.g. in College of Management Academic Studies (COMAS), and various photography schools and amateur photographer clubs. Her insights were gathered in a book which she will publish shortly. (Additional information for Hebrew readers at:

Fine Art Photography (2009-2022)

“Positive Images”, Littal’s curated galleries (Urban and Street Photography, Nature and Landscape Photography) are presented at:


Active artist, Art Museum Ramat-Gan (2013-2014)

Littal participated in a program for active artists in the Israeli Art Museum Ramat-Gan. The program aimed to create an updated introduction between artists and Israeli art institutions. Littal  presented fine-art photography works in some group exhibitions. After graduating the program as an artist, she contributed as a guest lecturer, teaching artists how to promote themselves on the Internet.

iStock by Getty Images (2010-2015)

Littal is autodidact in photography and in digital processing. A selection of her works was offered for commercial use, as royalty-free stock images, in the world’s leading photography agency.

Visit the website “Positive Images” to explore Littal’s Fine Art Photography: curated collections of candid Photography in natural light.

The open book and website Focus on Happiness” introduce Littal’s unique approach to Therapeutic Photography based on Positive Psychology.

Some Past Engagements

Ituran: Employee Satisfaction Surveys, Employee Performance (2007-2013)

Ituran is the leading provider of vehicle location-based services in Israel, which offers solutions for stolen vehicle recovery and tracking services. Ituran’s workforce is heterogeneous, and encompass professional call centers, security field personnel, and knowledge workers. Littal was in charge of designing research tools and processes within this company during the years 2007-2013. She guided the company’s management through the whole process of employee satisfaction surveys, from planning to communications of findings. She also planned and executed the first systematic process of employee performance review in the company, including software selection and implementation, web form design, training, and feedback surveys.

IKEA Israel: Employee Engagement Surveys and Managers Feedback (2006-2014)

IKEA Israel is the local franchising of the famous retailer brand. The company rapidly grew during the years 2006 to 2014, from one store and HQ to three stores, client care center and HQ. In these dramatic eight years, Littal offered IKEA employee engagement surveys and managers feedback, on a yearly basis. Littal was involved in questionnaires design and fieldwork planning. She was in charge of the statistical analysis and managerial reports. The long-term data collection and maintenance enabled Littal to offer wide perspective in her operative conclusions.

Leumi Card: Mapping and Evaluating Organizational Partnerships (2008-2010)

Leumi Card offers a wide range of credit services and is considered a leader in the clearing market in Israel. The company has issued 2 million credit cards, and more than 40,000 businesses enjoy its clearing services. Littal was in charge of long-term organizational research that aimed to map relationships and partnerships between dozens organizational units and evaluated the quality of partnership between unit pairs. The research tools she designed and implemented, with a helping hand of her software suppliers, were an early stage application of her interests in the domain of ONA – Organization Network Analysis.

Biosense Webster: Internal Customer Experience, Employee Reviews (2003-2015)

Biosense Webster, Inc. is a global leader in the science of diagnosing and treating heart rhythm disorders. It is part of the Johnson & Johnson Family of Companies, and its R&D is located in Israel. Littal was tracking the internal customer experience in Biosense Webster Israel and conducted other organizational researches in the field of Employee and Manager Assessments. Her role included questionnaires design, web surveys operation, statistical analysis, and managerial reports.

E-glue: Controlled trials that supported implementation ROI (2003-2006)

E-glue (now NICE Real-Time Guidance & Automation) developed software solutions for real-time customer interaction management. E-glue systems enabled companies to achieve best results during interaction with customers in call centers, by continuously adapting and responding to business circumstances changes. Littal was involved in pilot software implementations, in call centers worldwide, and was in charge of planning, managing and analyzing controlled trials that supported implementation ROI, hence assisted sales.

Beterem - Safe Kids Israel: Multidisciplinary Research Solutions (2003-2012)

“Beterem” – Safe Kids Israel is a nonprofit organization which aims to promote child safety and create a safer environment for children. It is the official representative, on behalf of the State of Israel, at the European “Child Safety Alliance” and “Safe Kids Worldwide”. Littal was one of the main outsource provider of multidisciplinary research solutions of “Beterem”, during the years 2003-2012. Littal managed and conducted a wide range of research projects, using qualitative and quantitative research methodologies. Her long-term challenge was to respond to a variety of research needs in many domains of expertise, e.g., aspects of child safety, evaluation of intervention programs, branding, and public relations. All research projects that Littal was involved with were subjected to academic standards.


Lead Mentor, SigmaLabs

SigmaLabs, a ‘For Founders, By Founders’ accelerator, focuses on reaching product validation, market fit, and building the right fundraising strategy for you. +14 waves, with over 70 alumni, +$100m raised, and three exists. SigmaLabs TLV is one of the leading early-stage startup accelerators in Israel. In a 3-month program, carefully chosen startups achieve early success and have a higher probability of closing a financing round. Together with its vast community, SigmaLabs aims at providing startups the fundamental tools needed to optimize their likelihood of success.

Mentor, Zell IDC

The Zell Entrepreneurship Program, an innovative program generously funded by world-renowned entrepreneur Sam Zell of Chicago, gives students an opportunity to implement advanced entrepreneurial studies in the creation of real business ventures.
The program provides a platform for the development of a business venture from concept to launch. In addition, the program offers students a year of customized learning and invaluable practical experience in an intimate seminar setting. This setting gives students a unique opportunity to receive professional and personal guidance from accomplished instructors, mentors and leading entrepreneurs and professionals from the business community.

Keynote Speaker, IDF

Since 2017, Littal has been invited to lecture in the IDF, mainly to senior officers in Human Resources positions from various military units. Lately, she offered her perspective and insights about People Analytics and HR Technology to the General of Manpower Directorate. She also introduced People Analytics to the IDF Behavioral Sciences department, HR officers in the Intelligence Corps, and HR officers of the Land Forces.

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I decided to be where questions are evoked, not where answers are requested. Therefore, I’m focused on exclusive long-term partnerships and offer my expertise to selected companies, one at a time.


Data Science Certificates

(2023) University of Michigan: Data Science Ethics (via edX).
Informed Consent, Data Ownership, Privacy, Anonymity, Data Validity, Algorithmic Fairness, Societal Consequences, Code of Ethics.

(2022) Stanford Online: Statistical Learning by T. Hastie & R. Tibshirani.
Classification, Resampling Methods, Linear Model Selection and Regularization, Tree-Based Methods, Support Vector Machines, Deep Learning, Survival Analysis and Censored Data, Unsupervised Learning, Multiple Testing.

(2021) The Johns Hopkins University: Data Visualization & Dashboarding with R Specialization (via Coursera).
Manipulating data with Tidyverse package, reporting with R Markdown, visualizing data with ggplot2 and supplement libraries for animation and spatial visualization, creating interactive visualization and dashboarding with Shiny.

(2019) Massachusetts Institute of Technology: Data Science & Big Data Analytics: Data-Driven Decisions ( MIT x Pro 1.8 Continuing Education Units).
Unstructured Data, Regression and Prediction, Classification and Hypothesis Testing, Deep Learning, Recommendation Systems, Networking and Graphical Models, Predictive Analytics.

(2016) University of California, Irvine:  Predictive HR and Workforce Analytics (I&C SCI X425.53). 
Applying workforce predictive analytics to deliver value to the business, integrating organizational goals with typical HR goals (attrition, engagement, diversity, onboarding efficiency etc.) in order to yield a highly effective HR analytics framework

(2015) The Johns Hopkins University: Data Science Specialization (via Coursera).
R programming, Getting and Cleaning Data, Exploratory Data Analysis, Reproducible Research, Statistical Inference, Regression Models, Practical Machine Learning, Developing Data Products, and more.

Technion – Israel Institute of Technology, MBA & Economics

(2000-2002) Master of Business Administration. The MBA program was focused on management of knowledge-based and technology-intensive companies and considered to be a leading management education program in Israel.

(1992-1995) Economics and Management, Bachelor’s Degree. Studies in the Faculty of Industrial Engineering and Management, a program that included variety of courses in Mathematics, Statistics and Computer Programming.

Tel Aviv University, Positive Psychology, Psychology

(2010-2011) Certificate, Positive Psychology. School of Management, LAHAV Executive Education.

(1997-2000) Psychology, Bachelor’s Degree. Graduate Students program.


Analytics tools and programming

R programming certified (JHU on Coursera and a lot of autodidact activities)
Find some of my R code on GitHub


IBM-SPSS statistical software expert, including Syntax (code) writing and editing.

Microsoft Office expert, including Access DB and Excel.

Visualization and design

WordPress websites development and maintenance.

Adobe Lightroom expert, and experienced in other image processing software.


Hebrew: Native proficiency, high expression capability, spoken and written.

English: Full professional proficiency, experienced in English-speaking work environments.

French: Elementary proficiency.

Lifelong Learning

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